The Co-Elevate Podcast with Shana

Let’s be real. Navigating life in your 20s is hard. There is so much confusion and pressure to “figure it out.” But here’s the good news: you don’t have to do it alone. Led by a woman in her 20s, The Co-Elevate Podcast with Shana invites you into relatable and thought-provoking conversations with inspiring guests that will change the way you think about yourself, your relationships, and your life. Tune in weekly to hear the wisdom and guidance you need to find clarity and direction in your 20s (without losing your sanity!). Get ready to turn your quarter-life crisis around through personal growth, vulnerability, and a whole lot of straight talk!

All Episodes

The Co-Elevate Podcast with Shana

From Unknown to Unforgettable: Building Your Personal Brand

August 22, 2023 • Shana Ginsburg • Season 1 • Episode 12

Curious about starting your own brand? Afraid to make video content online but want to take the leap? Join me for an insightful episode about the importance of building your online presence with Kate Sybilrud, Director of Client Experience at Pineda Media. Together, we share Entrepreneur & Social Media Expert Ryan Pineda's strategy for building your online brand and building a loyal audience. In just 1 hour, you'll gain the inspiration you need to put yourself out there in a BIG way and go from being unknown to unforgettable!

3:48 We all want to feel significant in the world

4:14 Embrace our uniqueness

4:51 Showing up on camera is also showing up in life

7:00 How Kate found Ryan

8:58 Why Kate connected with Ryan

9:20 What we’re afraid of in terms of being on camera

10:00 Connecting through people's IG Stories

10:30 Embracing Discomfort

11:15 Making Connections Through Social Media

14:30 Shana's process finding a job and not settling

16:45 Your social media can get you hired

17:25 You want the client that is the BEST FIT for you!

18:00 What we do at Pineda Media

18:48 How do you be uniquely you?

20:00 Dealing with criticism online

21:20 Know your "WHY" in creating content

24:00 Discussing Jealousy

25:00 Being Qualified / Credible Online

27:00 Not Giving Up After Consistently Posting Content

27:00 Getting Stuck in Perfectionism

29:00 We all have the same fears

30:00 Value of having a content coach

35:00 Using Social Media to Your Advantage

36:00 Don't Play it Safe by Hiding The REAL YOU on Social Media

39:00 Community at Pineda Media

40:00 Being Self-Aware

41:00 Having people to hold you accountable

46:15 Share about your interests and show your personality!

46:42 You don’t have to have a business to have your own brand

48:00 Fear of not having enough followers

50:00 Understand the impact you can make & know your power/greatness

55:24 Maya Angelou Quote

55:45 Ryan Pineda's Strategy (short-form to long-form, etc)

57:34 Brand Blueprint Overview

58:06 BE YOU

1:00:00 Shana's 3 insights from client call